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| © 2012 Cathy Savage, War of the Currents Puppet Theater, laser engraved Baltic birch, 12 x 16" |
I had a studio visit yesterday and sold a grackle! I am loving this past week! If I can just sell one large piece at Hyde Park Bar & Grill where I have work up until mid-January, I just might make my 2012 financial goal. There is something to be said for setting goals. I chose an amount that was attainable providing stars were aligned, then forged ahead. I had a revenue setback (Haven Gallery relocated out of state) + the East Austin Studio Tour wasn't as profitable as I hoped, but there have been other streams: Etsy, Grackles sprinkled about in random shops, and studio visits that originated through nontraditional location exhibits (church gallery, library). I can't help but think that setting my goal at the top of the year helped me to keep reaching.
2 comments:
It scares me to set a goal, but that might be just the thing. I'm thinking of putting just my birds, and maybe a few unframed prints, in galleries and shops next year. My husband calls this the "low hanging fruit". Then I can concentrate on new things for shows and go after more calls for artists. Dang, now you have me thinking...
I can't remember my exact logic when coming up with my 2012 figure. I think I was expecting more graphic design gigs, which I ended up never pursuing, so looking back my bottom line was high for art sales w/o that added graphic design income that never happened. (Next year I'll have my goal broken down into market segments: etsy, gift shops, galleries, graphic design, etc.) In the end my goal for 2012 was my 2011 sales + a little over 20%. It's amazing that I'm in striking distance, really.
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